Brand guidelines

The guidelines define the permitted logo sizes, the combination of the key colors of the corporate design and the fonts to be used.

Logo

The University of Basel logo was developed by Karl Gerstner in 1990 and revised in summer 2014. German and English versions are available. The text used is positioned to the right of the graphic element. The logo can be downloaded free of charge (see “Download Logo”). The University of Basel logo is protected by copyright; it may only be used by the units and employees of the University of Basel. Organizations and individuals who are not members of the University of Basel must seek permission to use the logo and the corporate design.

In certain cases, such as building signage or special documents, a variation of the logo featuring the text below the graphic element may be used. This variation may only be used with the German version of the logo and approval must be granted before it is used.

Printed material

Communications staff at the University of Basel in charge of producing digital communications or creating printed material have access to various InDesign templates that can be used to easily design and implement small brochures, flyers, leaflets, posters, postcards or invitations with RSVP cards, for example. The production process is shown here, step by step. If time or skills are lacking, it is advisable to use external service providers for copywriting, editing, proofreading, translation, photography, graphic design and printing.

PowerPoint presentation templates

The University of Basel provides a PowerPoint template in German and English. The templates include all the most important elements, such as samples of tables of contents and text pages, image placements, tables and graphics.

Letter templates

The templates for letters in German and English for all University of Basel organizational units are stored in a password-protected section of ADAM (a web-based application for file exchange) and are available to University of Basel staff.

When using letter templates, please ensure that the sender’s address appears above the recipient’s address in a smaller font (this line is part of the template). This way, both the sender and recipient are visible through the envelope’s clear window. Only the University of Basel logo is printed directly on the envelope.

University of Basel, organizational unit, postbox, postcode, city/town, Switzerland

Note: the country name appears in English, as Swiss Post recommends that the country of destination is written in French or English on the last address line.

Envelopes

University of Basel envelopes are available in the following formats:

• C5 with or without window
• B5
• C4 with or without window
• B4

Only the University of Basel logo is printed directly on the envelope. The sender’s address is positioned on the letter template in such a way that it is visible through the window above the recipient’s address (see also “Letter templates”). Envelopes may be ordered by authorized employees of the organizational units. These authorizations are managed by HR Services.

Labels

When creating labels, please ensure that the sender’s address also appears on the label and is printed above the recipient’s address. It appears in a very small font (6 pt) and is underlined:

University of Basel, organizational unit, postbox, postcode, city/town, Switzerland

Note: the country name appears in English, as Swiss Post recommends that the country of destination is written in French or English on the last address line.

Report templates

Report templates in A4 format are available to all organizational units. The header corresponds to the letter template, but with formatted text boxes for headings, subheadings and text elements underneath. All templates are available in German and English. The report templates are stored in a password-protected section of ADAM.

Business cards and correspondence cards

University of Basel business cards and correspondence cards may only be ordered by authorized employees of the organizational units. These authorizations are managed by HR Services.