Influencers with a large following are expensive and usually not interested in promoting unknown brands. This marketing channel is therefore largely inaccessible to SMEs. Business professors are now suggesting a bypass from the financial sector: forward contracts, which allow companies to sign such influencers early on, when they are still relatively unknown.
Cancer cells completely change their metabolism to grow continuously. University of Basel scientists have discovered that high levels of the amino acid arginine drive metabolic reprogramming to promote tumor growth. This study suggests new avenues to improve liver cancer treatment.
Basel-Landschaft schoolchildren say “ah”: every year, the school dental service teaches proper dental hygiene and offers free examinations. A long-term study has now shown the effects these preventative measures have had on dental health and which children continue to be at risk.
Basel University Library’s “Deal with it” exhibition is dedicated to the relationship between Basel and Africa. Project director Reto Ulrich speaks with us about Basel’s colonial influences, recent societal changes, and why he sees cause for hope.
As we age, many of us will eventually need hearing aids. In some cases, the reason for this may be a signaling pathway that controls auditory sensory cell function and is downregulated with age. Researchers at the University of Basel are uncovering clues.
The University Council has appointed Professor Heide Elke Viehweger as professor of neuroorthopedics and Professor Janina Grabs as professor of sustainability research. Professor Sonja Schmid will become the new assistant professor of physical chemistry.
People differ significantly in their memory performance. Researchers at the University of Basel have now discovered that certain brain signals are related to these differences.
The chemist Yang Yao and the historian Falestin Naïli become new Assistant Professors at the University of Basel. In addition, Enno Lenzmann and Florian Seebeck are promoted to Full Professors.
A research team at the University of Basel and the SIB Swiss Institute of Bioinformatics uncovered a treasure trove of uncharacterized proteins. Embracing the recent deep learning revolution, they discovered hundreds of new protein families and even a novel predicted protein fold. The study has now been published in "Nature".