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University of Basel

Production of printed material

unibas_CD_Druckerzeugnisse_1000x500

Interested in producing a brochure, information leaflet or advertising poster? We’ll guide you through every step of the production process.

There is a three-step process for planning, creating and producing your material.

Step 1: Planning

You create the concept for your printed material. You define the goal, the target groups and their requirements. It is important to consider the style, scope, content and structure of the text and images, and any connections to other printed material. When you have defined these points, you can plan the creation of the text, images, illustrations and layouts, and the print production, in line with the action plan in the table below.

Action plan for producing printed material

What
Who
When
What

Who

Who will draft the text, who will edit it and proofread it, who will translate the text?

When

By when?

What

Who

Are photos available? Should a photoshoot be carried out or will the photos be purchased from a photo database? Should illustrations be created?

When

By when?

What

Who

Will the design be handled by staff using InDesign templates or should a graphic artist be commissioned?

When

By when?

Who

What media are required? How large is the print run?

When

Final deadline


Contact

 


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